TechnoMarketing/Digital Centered Pre-Work Documents

Expanding your business into the social and emerging digital media space means examining how different aspects of your company operate, from traditional, outward-facing marketing and communications to in-house perceptions of how social, digital and emerging media are changing the business landscape around you.

What you need to do:

  1. Download and read through the guide
  2. Work through the tools outlined in the Social Media Self-Guided Tour
  3. Review and consider (no need to answer all of them) some of the questions that you feel most apply to you
  4. Read through the definitions, terms and concepts

This guide is split into four sections:

  1. Social media self-guided tour
  2. Strategy questions for digital & social media planning
  3. Marketing technology and social media terms
  4. Questions that you are bringing to the event
Download the Word version of the TechnoMarketing Pre-Work Guide

Download the PDF version of the TechnoMarketing Pre-Work Guide