Digital Centered Marketing Resources
Accenture on high performance in the digital ad industry
Accenture has just released their 2008 Accenture Global Digital Advertising Study. It’s the second annual report on important trends in the digital advertising industry where they surveyed executives of digital media organizations, traditional firms and media services companies about the attributes of high performance in the digital ad space.
While this is admittadley more of an ‘insider’s report’ [...]
DADA.DATA.ALPHA.BETA
This is one of the presentations that got us started down the whole path of “digital centered”. It’s the debut of Ogilvy’s work on the future of marketing. See below for the content from SlideShare.net.
Conversations About the Future of Advertising, #1 with: Jan Leth, Ogilvy & Mather (Feb 4, 2008)
View SlideShare presentation or Upload your [...]
Avenue A – Digital Centered Resources
Avenue A – Razorfish has a page of a few choice resources for companies moving closer to the digital center. I highly recommend the Digital Outlook Report 08 [PDF].
