Digital Centered Examples
Kellogg’s move to the digital center
The best thing about tracking CPG marketers that are moving the focus of their marketing strategy & campaigns toward the digital center is that they are meticulous with their data and give us some great fodder for substantive discussion on the actual ROI of digital tactics vs. traditional media like TV. I particularly love this [...]
The digital centered trade show…Digital=Green!
This is a peek at the invetability of where trade shows, conferences and events are going. They’re all going digital centered!
From yet another great article in Brandweek:
[Eloqua] interviewed 150 marketers for its Green Marketing survey and found that 90% of the marketing industry wants to be more environmentally friendly. Sixty percent said they believe that green [...]
The means of production will be digitized
Martin Bihl of 7419llc penned an otherwise ‘more of the obvious’ article for BrandWeek that highlights a truly digital centered example of how music (as well as everything else in the world) is moving quickly to the digital center.
He calls on the 25th anniversary Web site for the Brian Eno/David Byrne album My Life in the [...]
Out of home is going digital centered (surprise…)
For this Friday, we’ll share some news from the department of obviousity…out of home (OOH) advertising is going digital in a HUGE way. Marketers and advertisers investing in OOH ads & marketing are no longer creating static billboards but are putting out media that’s full of sights and motion, and maybe even sound!
One such purveyor [...]
Agency choices signaling movement toward the digital center
Organizations are signaling their subtle moves toward the digital center with their new agency selections. Namely, they are selecting their digital agencies first and asking them to lead the charge as they pursue their ‘09 and forward marketing strategies. According to a recent article in AdAge:
While most clients still seek best-in-class specialists for every discipline, [...]
Gap gradually moving to digital centered for 2009
In a report in BrandWeek, Gap Inc. reported that it was shifting to a more integrated mix of traditional and non-traditional media, including a movement away from TV for the remainder of the year.
Gap is not planning to run TV ads for the remainder of the fiscal year. It will, however, launch a campaign dubbed [...]
Seventh Generation Centers on Digital
A growing number of marketers are pursuing digital centered marketing campaigns. Seventh Generation is a household products (cleaners & such) company that’s bringing non-toxic, environmentally friendly products to market. They’re also bringing great digital marketing to their customers.
“One of the reasons we chose digital to be the center point of the campaign is because digital [...]
