Author Archive
Agency choices signaling movement toward the digital center
Organizations are signaling their subtle moves toward the digital center with their new agency selections. Namely, they are selecting their digital agencies first and asking them to lead the charge as they pursue their ‘09 and forward marketing strategies. According to a recent article in AdAge:
While most clients still seek best-in-class specialists for every discipline, [...]
Gap gradually moving to digital centered for 2009
In a report in BrandWeek, Gap Inc. reported that it was shifting to a more integrated mix of traditional and non-traditional media, including a movement away from TV for the remainder of the year.
Gap is not planning to run TV ads for the remainder of the fiscal year. It will, however, launch a campaign dubbed [...]
Seventh Generation Centers on Digital
A growing number of marketers are pursuing digital centered marketing campaigns. Seventh Generation is a household products (cleaners & such) company that’s bringing non-toxic, environmentally friendly products to market. They’re also bringing great digital marketing to their customers.
“One of the reasons we chose digital to be the center point of the campaign is because digital [...]
Avenue A – Digital Centered Resources
Avenue A – Razorfish has a page of a few choice resources for companies moving closer to the digital center. I highly recommend the Digital Outlook Report 08 [PDF].
