Author Archive
Digital Centered Marketing Podcast
Before the last AMA Digital Centered Marketing event, the presenters Toby Bloomberg and Dana VanDen Heuvel sat down with the AMA and produced a quick podcast on what to expect at the event.
Click here to have a listen to the podcast.
Accenture on high performance in the digital ad industry
Accenture has just released their 2008 Accenture Global Digital Advertising Study. It’s the second annual report on important trends in the digital advertising industry where they surveyed executives of digital media organizations, traditional firms and media services companies about the attributes of high performance in the digital ad space.
While this is admittadley more of an ‘insider’s report’ [...]
Digital marketing on the upswing
MarketingSherpa’s “chart of the week” takes a look at their recent Marketing and the Economy Survey and how much marketers are increasing or decreasing their spend in some of the major marketing categories. The really interesting thing is the large overall percentage increase in digital tools and the large decrease in ‘analog tools’.
Kellogg’s move to the digital center
The best thing about tracking CPG marketers that are moving the focus of their marketing strategy & campaigns toward the digital center is that they are meticulous with their data and give us some great fodder for substantive discussion on the actual ROI of digital tactics vs. traditional media like TV. I particularly love this [...]
The digital centered trade show…Digital=Green!
This is a peek at the invetability of where trade shows, conferences and events are going. They’re all going digital centered!
From yet another great article in Brandweek:
[Eloqua] interviewed 150 marketers for its Green Marketing survey and found that 90% of the marketing industry wants to be more environmentally friendly. Sixty percent said they believe that green [...]
The means of production will be digitized
Martin Bihl of 7419llc penned an otherwise ‘more of the obvious’ article for BrandWeek that highlights a truly digital centered example of how music (as well as everything else in the world) is moving quickly to the digital center.
He calls on the 25th anniversary Web site for the Brian Eno/David Byrne album My Life in the [...]
DADA.DATA.ALPHA.BETA
This is one of the presentations that got us started down the whole path of “digital centered”. It’s the debut of Ogilvy’s work on the future of marketing. See below for the content from SlideShare.net.
Conversations About the Future of Advertising, #1 with: Jan Leth, Ogilvy & Mather (Feb 4, 2008)
View SlideShare presentation or Upload your [...]
Out of home is going digital centered (surprise…)
For this Friday, we’ll share some news from the department of obviousity…out of home (OOH) advertising is going digital in a HUGE way. Marketers and advertisers investing in OOH ads & marketing are no longer creating static billboards but are putting out media that’s full of sights and motion, and maybe even sound!
One such purveyor [...]
B2B not moving as quickly to the digital center
In spite of all of the evidence supporting the move toward a more ‘digital centered’ approach to marketing planning on the CPG and B-to-C side of the market, we’re not seeing the same support from B2B organizations. Laura Ramos of Forrester recently release a research report entitled “Making Social Media Work In B2B Marketing” that [...]
What are relationships?
One of the exercises that we go through during the event is go define relationships as a group and then translate those relationship definition into how we create strong digital centered relationships. Here’s the Wordle word cloud of our discussion in Chicago.
