About Digital-Centered Marketing
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Digital-Centered Marketing:
Moving Your Marketing into the Digital Future
The marketing world is becoming digitally-centered faster than most marketers’ ability to learn, adapt and apply the latest techniques. Conventional marketers and agencies trapped in standard marketing models are no longer producing the same results that they were even a few years ago. Forward-thinking marketers have begun to shift their thinking from the traditional environment to the digital centered multi-channel environment.
This Digital-Centered Marketing program will explore the changing landscape of marketing that is no longer about exposure but rather engagement in digital relationships through digital media founded on the intelligent use of digital data and CRM.
Real-world models, pockets of excellence insights and ‘ideal’ process examples gained from Digital Centered Marketing – Moving Your Marketing into the Digital will change your business for good. Come learn how leading marketers are thinking differently, taking fresh approaches and embracing non-traditional thinking by putting digital at the center of the marketing universe.
Who Should Attend:
- Thought leaders in any organization seeking to leverage digital marketing and media in their organizations
- Advertising agency professionals responsible for bringing the latest marketing solutions to bear on their clients’ marketing challenges
- Corporate marketing managers and directors responsible for charting the course for the next generation of marketing in their organization
- Business-to-Business marketers seeking to develop a community with their clients and leverage digital media to grow their vertical market share
- Business-to-Consumer marketers seeking a competitive edge by understanding and mobilizing their customer base on the Internet through digital media vehicles
