Archive for October, 2008
Out of home is going digital centered (surprise…)
For this Friday, we’ll share some news from the department of obviousity…out of home (OOH) advertising is going digital in a HUGE way. Marketers and advertisers investing in OOH ads & marketing are no longer creating static billboards but are putting out media that’s full of sights and motion, and maybe even sound!
One such purveyor [...]
B2B not moving as quickly to the digital center
In spite of all of the evidence supporting the move toward a more ‘digital centered’ approach to marketing planning on the CPG and B-to-C side of the market, we’re not seeing the same support from B2B organizations. Laura Ramos of Forrester recently release a research report entitled “Making Social Media Work In B2B Marketing” that [...]
What are relationships?
One of the exercises that we go through during the event is go define relationships as a group and then translate those relationship definition into how we create strong digital centered relationships. Here’s the Wordle word cloud of our discussion in Chicago.
Agency choices signaling movement toward the digital center
Organizations are signaling their subtle moves toward the digital center with their new agency selections. Namely, they are selecting their digital agencies first and asking them to lead the charge as they pursue their ‘09 and forward marketing strategies. According to a recent article in AdAge:
While most clients still seek best-in-class specialists for every discipline, [...]
Gap gradually moving to digital centered for 2009
In a report in BrandWeek, Gap Inc. reported that it was shifting to a more integrated mix of traditional and non-traditional media, including a movement away from TV for the remainder of the year.
Gap is not planning to run TV ads for the remainder of the fiscal year. It will, however, launch a campaign dubbed [...]
